CEAT's TQM Culture

Posted by Viren Rodrigues on Mar 8, 2020 10:33:38 PM

In 2017, CEAT became the first tire company in the world, outside of Japan, to be conferred the prestigious Deming Prize.

Pictured to the right is CEAT Managing Director Anant Goenka receiving the CEAT Deming AwardDeming Prize at a ceremony in Tokyo.

One of the oldest and most respected quality awards in the world, the Deming Prize awards companies that achieve business transformation through Total Quality Management (TQM).

CEAT remains committed to Deming’s principles today. This commitment is one of the main reasons that the relatively new CEAT Specialty Tires Ag radial plant is already producing 172 SKUs . . . and why farmers like Josh Zimmerly and tire dealers such as Mike Philpot are thrilled with CEAT quality.

DemingWho was Edward Deming?

William Edwards Deming (October 14, 1900 – December 20, 1993) was an American engineer, statistician, professor, author, lecturer, and management consultant.

The Deming Prize was established in 1951 by the Japanese Union of Scientists & Engineers (JUSE) to honor Deming, who contributed greatly to Japan's proliferation of statistical quality control after World War II.

He is regarded as having had more impact on Japanese manufacturing and business than any other individual not of Japanese heritage.

Despite being honored in Japan in 1951 with the establishment of the Deming Prize, he was only just beginning to win widespread recognition in the U.S. at the time of his death in 1993. President Ronald Reagan awarded him the National Medal of Technology in 1987. The following year, the National Academy of Sciences gave Deming the Distinguished Career in Science award.

At CEAT, we believe our ongoing commitment to continuous improvement, a commitment shared by every CEAT team member, is a tribute to Deming and an asset to our customers across the world.

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