I've had the opportunity to talk to several tire dealers and farmers since joining CEAT Specialty Tires last month and look forward to many future discussions. One of my key messages is this -- CEAT offers Tier 1 quality at an honest price!
I worked for Michelin for more than 20 years, many of them on the Ag tire side. The more I learned about CEAT, the more I was impressed by the company's commitment to R&D and quality manufacturing practices. For me, a big proof point is that CEAT is the only tire company outside of Japan to receive the prestigious Deming Prize for TQM (Total Quality Management). (see photo of Edward Deming to the right).
Another great example is the recent introduction of the VF version of the TORQUEMAX Ag radial range. The superior VF technology gives 40% higher load carrying capacity than a standard radial. Alternately, the tires can carry the same load at 40% lesser pressure.
The Torquemax range has been developed to complement the growing performance requirements of the latest high-power tractors – both on roads and in fields. The new product line is a testament to the company's growing technical prowess.
Key elements of the Torquemax design include:
- Stepped lug design to provide superior grip
- Wider tread width for lower soil compaction, increasing yield
- Longer and wider lugs that provide higher contact area for longer life
- Tilted lug tips for lower vibration at higher speed. This improves roadability and gives a more comfortable ride.
The Blue Collar Brand
We all know that American farmers are among the hardest working folks in the country. I describe CEAT is the "blue collar brand" in Ag tires - hard working tires for hard working farmers.
Farmers who have experienced CEAT quality certainly agree. That's why Brad Schmucker, owner of Millersburg Tire in Ohio, says that his farmer customers are now asking for CEAT by name.
The only problem is, sometimes they don't know how to pronounce CEAT. LOL! We did some "farmer on the street" interviews recently, asking farmers how to pronounce "CEAT." Check out this video. Some pretty hilarious results! It is pronounced "See Ott" by the way.