To celebrate our new sponsorship of Professional Bull Riders (PBR), CEAT Specialty Tires invited the media at the recent Farm Progress Show to ride a mechanical bull for charity.
For any media rep. who stayed on the bull for 20 seconds, we donated $100 to the Macon County (IL) 4-H; 10 did so CEAT presented a $1,000 check to the local group on behalf of the company and the media.
Those media who “got their cowboy (or cowgirl) on” during the show on Wednesday also benefitted from tips from PBR rider Daniel Tinsman who was at the CEAT booth signing autographs.
We were impressed with the bull riding skills displayed by the attending media and thrilled to be able to donate $1,000 to an organization that does so much for the children of America.
Displayed tires at the CEAT booth included the FARMAX R70 Ag radial in the 710/70R42 size. Now available in North America, it is the largest size produced to-date at our ultra-modern Ag radial plant. The plant is now producing more than 140 different SKUs.
CEAT, which entered the North American market in 2017, will sponsor several local competition events in the 2019-20 PBR Velocity Tour Schedule.